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06. Our Business Units
The breakdown of CBU’s commercial activities, representing Within this context, eight new commercial units were
the Unit’s main revenue stream (€49.2 million, up by 0.6%), added to the Shopping Centre portfolio increasing the
are broken down in Charts 6.7 and 6.8. product variety and available retail points. These additions
included, amongst others, the Artpoint unit offering high
Chart 6.7 quality museum replicas and souvenirs, and the Rockjuice
2010 Commercial Revenues Breakdown unit offering fresh juices and ice cream. Moreover, an
extensive refurbishment programme was implemented
Chart 6.8 involving the renovation of seven units, four of which
2010 vs. 2009 Commercial Revenues were major units operated by the Hellenic Duty Free
Shops (HDFS). A milestone in this programme was the
refurbishment of the main Duty Free/Travel Value store
located at the Departures Intra-Schengen Area selling
perfumes and cosmetics which received the “Best New
Beauty Store” award in the World DFNI Product Awards.
Moreover, in close collaboration with the terminal
Concessionaires, three concept/brand changes to existing
units were implemented at the Shopping Centre. These
included the replacement of two of the Airport’s major
F&B outlets with the new Puro Gusto café/bakery concept.
Responding to emerging consumer needs for advanced
services, charging stations for mobiles and laptops have
been installed at strategic locations throughout the
Terminal. The service is offered free of charge and has
served more than 230,000 consumers in the first six
months of operation.
Finally, the Marketing and Communication Plan for
the Shopping Centre focused on activities related to
enhancing sales and consumer awareness. The “Need
Food?” campaign, which aimed at inviting consumers to
visit the Airport’s F&B facilities, was a highlight among
the year’s promotional efforts, while the campaign’s
artwork received the Bronze Ermis award in the Greek
Advertising Festival, in the Outdoor Advertising category.
With regards to the airport passenger car parking
facilities, their operation retained revenues at 2009 levels,
generating €18.1 million.
The long-stay, short-stay and executive valet parking
products contributed to the total parking revenues by
69%, 22.5% and 8.5% respectively, with the long-stay
product having increased its share since last year (from
67% to 69%), by mainly gaining a share of the short-stay
facility which experienced a sharp drop both in revenues
and transactions (by -11.3% and -11.4% respectively),
strongly affected by the domestic economic situation
and increased fuel prices. In order to overcome this drop,
a marketing campaign was implemented based on the
“Use the parking. It won’t bite!” concept. It is worth
noting that the campaign was awarded with the 2010
Gold Ermis prize by the Greek Advertising Festival.
The breakdown of CBU’s commercial activities, representing Within this context, eight new commercial units were
the Unit’s main revenue stream (€49.2 million, up by 0.6%), added to the Shopping Centre portfolio increasing the
are broken down in Charts 6.7 and 6.8. product variety and available retail points. These additions
included, amongst others, the Artpoint unit offering high
Chart 6.7 quality museum replicas and souvenirs, and the Rockjuice
2010 Commercial Revenues Breakdown unit offering fresh juices and ice cream. Moreover, an
extensive refurbishment programme was implemented
Chart 6.8 involving the renovation of seven units, four of which
2010 vs. 2009 Commercial Revenues were major units operated by the Hellenic Duty Free
Shops (HDFS). A milestone in this programme was the
refurbishment of the main Duty Free/Travel Value store
located at the Departures Intra-Schengen Area selling
perfumes and cosmetics which received the “Best New
Beauty Store” award in the World DFNI Product Awards.
Moreover, in close collaboration with the terminal
Concessionaires, three concept/brand changes to existing
units were implemented at the Shopping Centre. These
included the replacement of two of the Airport’s major
F&B outlets with the new Puro Gusto café/bakery concept.
Responding to emerging consumer needs for advanced
services, charging stations for mobiles and laptops have
been installed at strategic locations throughout the
Terminal. The service is offered free of charge and has
served more than 230,000 consumers in the first six
months of operation.
Finally, the Marketing and Communication Plan for
the Shopping Centre focused on activities related to
enhancing sales and consumer awareness. The “Need
Food?” campaign, which aimed at inviting consumers to
visit the Airport’s F&B facilities, was a highlight among
the year’s promotional efforts, while the campaign’s
artwork received the Bronze Ermis award in the Greek
Advertising Festival, in the Outdoor Advertising category.
With regards to the airport passenger car parking
facilities, their operation retained revenues at 2009 levels,
generating €18.1 million.
The long-stay, short-stay and executive valet parking
products contributed to the total parking revenues by
69%, 22.5% and 8.5% respectively, with the long-stay
product having increased its share since last year (from
67% to 69%), by mainly gaining a share of the short-stay
facility which experienced a sharp drop both in revenues
and transactions (by -11.3% and -11.4% respectively),
strongly affected by the domestic economic situation
and increased fuel prices. In order to overcome this drop,
a marketing campaign was implemented based on the
“Use the parking. It won’t bite!” concept. It is worth
noting that the campaign was awarded with the 2010
Gold Ermis prize by the Greek Advertising Festival.
