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Further to the above and working closely with the terminal Concessionaires, three concept/brand changes in existing units
were implemented at the Shopping Centre. These included the replacement of two of the Airport’s major F&B outlets with a
new café/bakery concept.
Responding to emerging consumers’ needs for advanced services, charging stations for mobiles and laptops have been
installed at strategic locations throughout the Terminal. Subject service is offered free of charge and has served more
than 230,000 consumers in the first six months of operation.
Finally, the Marketing and Communication Plan for the Shopping Centre was focused on activities related to enhancing
sales and consumer awareness. The “Need Food?” campaign aiming to invite consumers to visit the Airport’s F&B
facilities, is highlighted among the year’s promotional efforts, while on top of that, the campaign’s artwork received the
Bronze Ermis award in the Greek Advertising Festival, in the category of Outdoor Advertising.
Property
During 2010, AIA’s management of the airport’s offices and space leases, assets and utilities, and the development of
commercial land and cargo business, were highlighted by the following:
• During 2010, property revenues were maintained at 2009 levels, despite the general market downturn and the
Company’s decision not to apply the contractual annual rental increases in the leases sector. This in combination with
other measures helped maintaining a high occupancy rate of approximately 90% (versus 93% in 2009), despite the
tenants’ tendency to consolidate and/or vacate spaces due to the economic crisis.
• The Airport Retail Park welcomed 3.5 million visitors, with the Kotsovolos outlet receiving two distinguished national
awards. In addition, the Metropolitan Expo, on top of established expo events, hosted within 2010 the “Welcome
Presentation of FIFA World Cup 2010 in Greece” and the annual meeting for the “Retail Business Awards”.
• AIA received for the third consecutive year the “Air Cargo Excellence Award” in its category (100,000 – 499,000
tonnes / Europe), during the IATA World Cargo Symposium in Vancouver. AIA’s rating was the highest received among
the awarded airports in all tonnage categories.
• Within the business collaboration framework between Greece and China, AIA and Piraeus Container Terminal S.A.
(PCT S.A.), a subsidiary of the Chinese Cosco, signed a Cooperation Agreement for the sea-air connection between
the port of Piraeus and the airport with the objective of further increasing the airport’s cargo transit potential.
• In the field of Assets, Utilities and Facilities Management, the extended cost reduction measures taken in light of the Greek
economic recession, have yielded a significant reduction in the services operational expenditures by approximately 5.8%.
Information Technology & Telecommunications
The IT & Telecommunications Business Unit, during 2010, continued to facilitate airport operations with the introduction
and upgrades of new systems, developed new passenger services responding to current trends and passengers’ needs
and supported AIA’s commercial growth providing services to the airport community as well as consulting and integrated
services to airports around the world.
Aiming to improve airport passenger experience, two new services have been developed:
• iphone application: offering real-time flight information and other airport related information to iphone users.
• SMS service: informing all mobile users for their flight updates.
In addition, the free internet access (WiZ) time period was extended to 60 minutes and six (6) additional Common Use Self
Service (CUSS) kiosks were installed in Main Terminal Building (MTB), facilitating even more passengers’ check-in process.
In the field of the airport operations services, the following actions were successfully completed:
• the migration and commencement of operation of the new UFIS application suite, including the upgrade of the
Airport Operational Database (AODB),
• the modification of the Management Information System (MIS),
Financial Statements as at 31 December 2010 (Amounts in Euros unless otherwise stated) Page 6 of 51
were implemented at the Shopping Centre. These included the replacement of two of the Airport’s major F&B outlets with a
new café/bakery concept.
Responding to emerging consumers’ needs for advanced services, charging stations for mobiles and laptops have been
installed at strategic locations throughout the Terminal. Subject service is offered free of charge and has served more
than 230,000 consumers in the first six months of operation.
Finally, the Marketing and Communication Plan for the Shopping Centre was focused on activities related to enhancing
sales and consumer awareness. The “Need Food?” campaign aiming to invite consumers to visit the Airport’s F&B
facilities, is highlighted among the year’s promotional efforts, while on top of that, the campaign’s artwork received the
Bronze Ermis award in the Greek Advertising Festival, in the category of Outdoor Advertising.
Property
During 2010, AIA’s management of the airport’s offices and space leases, assets and utilities, and the development of
commercial land and cargo business, were highlighted by the following:
• During 2010, property revenues were maintained at 2009 levels, despite the general market downturn and the
Company’s decision not to apply the contractual annual rental increases in the leases sector. This in combination with
other measures helped maintaining a high occupancy rate of approximately 90% (versus 93% in 2009), despite the
tenants’ tendency to consolidate and/or vacate spaces due to the economic crisis.
• The Airport Retail Park welcomed 3.5 million visitors, with the Kotsovolos outlet receiving two distinguished national
awards. In addition, the Metropolitan Expo, on top of established expo events, hosted within 2010 the “Welcome
Presentation of FIFA World Cup 2010 in Greece” and the annual meeting for the “Retail Business Awards”.
• AIA received for the third consecutive year the “Air Cargo Excellence Award” in its category (100,000 – 499,000
tonnes / Europe), during the IATA World Cargo Symposium in Vancouver. AIA’s rating was the highest received among
the awarded airports in all tonnage categories.
• Within the business collaboration framework between Greece and China, AIA and Piraeus Container Terminal S.A.
(PCT S.A.), a subsidiary of the Chinese Cosco, signed a Cooperation Agreement for the sea-air connection between
the port of Piraeus and the airport with the objective of further increasing the airport’s cargo transit potential.
• In the field of Assets, Utilities and Facilities Management, the extended cost reduction measures taken in light of the Greek
economic recession, have yielded a significant reduction in the services operational expenditures by approximately 5.8%.
Information Technology & Telecommunications
The IT & Telecommunications Business Unit, during 2010, continued to facilitate airport operations with the introduction
and upgrades of new systems, developed new passenger services responding to current trends and passengers’ needs
and supported AIA’s commercial growth providing services to the airport community as well as consulting and integrated
services to airports around the world.
Aiming to improve airport passenger experience, two new services have been developed:
• iphone application: offering real-time flight information and other airport related information to iphone users.
• SMS service: informing all mobile users for their flight updates.
In addition, the free internet access (WiZ) time period was extended to 60 minutes and six (6) additional Common Use Self
Service (CUSS) kiosks were installed in Main Terminal Building (MTB), facilitating even more passengers’ check-in process.
In the field of the airport operations services, the following actions were successfully completed:
• the migration and commencement of operation of the new UFIS application suite, including the upgrade of the
Airport Operational Database (AODB),
• the modification of the Management Information System (MIS),
Financial Statements as at 31 December 2010 (Amounts in Euros unless otherwise stated) Page 6 of 51
